VALUE
How does the royalty and investment in time contribute to the financial success of the franchisee?
FUTURE PROOF
Is the franchise poised for the future? This could mean expansion into new territories & diversification.
SUPPORT
Does the franchisor support its franchisees? The franchisee rates the franchisor’s engagement level.
BRAND STRENGTH
Is the brand strong, reliable, and valuable? At the core of franchising is the company’s brand & marketing.